While early fashion presentations were held in the quiet salons of Paris, it was a woman, Jeanne Paquin, one of the first prominent female couturiers in the late 19th century, who helped turn them into spectacles. Known for her innovative spirit, Paquin organized theatrical fashion parades, sending her models out into public spaces and even onto stages to showcase her designs. At a time when fashion was hidden behind closed doors, she made it visible, vibrant, and unforgettable.

Her daring approach changed everything. By merging art, theater, and couture, she paved the way for the modern fashion show, an event not just to sell clothing, but to tell a story, create an experience, and inspire women everywhere.

Fashion shows became more than displays of fabric, they became moments of empowerment. They allowed women to see themselves reflected in new roles, styles, and possibilities.

At Squeem, we celebrate visionaries like Paquin, who stitched courage and creativity into history. Just as she transformed how women experienced fashion, today we believe every woman can create her own runway moment, whether in the spotlight or in the everyday choices that reflect her confidence.