Did you know that one of the world’s most iconic fashion staples—the wrap dress—was created by a woman? In the 1970s, a visionary female designer turned a simple silhouette into a cultural symbol of independence and elegance. What made it revolutionary wasn’t just the fabric, but the freedom it represented: effortless, flattering, and perfect for women balancing work, family, and social lives.

Fashion trivia like this reminds us how deeply women have shaped the industry, not just as muses, but as innovators. Many of today’s everyday staples, from practical pockets in dresses to bold shapewear designs, trace back to women designers who knew exactly what women needed. They weren’t simply designing clothes; they were designing confidence.

At Squeem, we carry that same spirit forward. Just as trailblazing designers of the past transformed wardrobes, our shapewear reimagines how women embrace their natural curves—balancing beauty with empowerment. It’s proof that when women design for women, the result is always timeless.