In 1974, Belgian-American designer Diane von Fürstenberg launched a fashion revolution with one simple yet powerful creation: the wrap dress. 👗 Crafted from soft jersey fabric, it was flattering, comfortable, and instantly iconic—a look that celebrated freedom and femininity in equal measure.

The timing was perfect. As more women entered the workforce and redefined their roles in society, they wanted fashion that moved with them—literally and figuratively. The wrap dress embraced curves, allowed for movement, and could be worn from day to night with confidence. 💼🌙

It wasn’t just a dress—it was a statement. 💥 In just two years, over a million wrap dresses were sold. It became a wardrobe essential for women of all shapes, sizes, and walks of life. From studio apartments to boardrooms, the wrap dress gave women something rare in fashion: the freedom to feel powerful and beautiful.

💡 Fun fact: Diane didn’t just stop at the dress—her entire brand is built around empowering women. Today, she continues to advocate for confidence, independence, and self-expression.

At Squeem, we celebrate legends like Diane von Fürstenberg who use style as a tool for empowerment. Like the wrap dress, our shapewear enhances what’s already there—reminding you that your power isn’t in the fabric, but in how you wear it. 💖