Did you know that one of history’s most iconic fashion trends—the hourglass silhouette—was shaped by the vision of a remarkable woman? 👗 In the late 19th century, Madame Roxey Ann Caplin, a British writer and inventor, revolutionized the way women wore corsets. Unlike the harsh, tight-lacing corsets common at the time, Caplin created health-conscious shapewear that enhanced curves while prioritizing comfort and well-being. 💖

Caplin believed fashion should empower women, not restrict them. ✨ Her innovative designs provided support and flexibility, setting the stage for the modern waist cinchers and shapewear we know and love today. So forward-thinking was her work that she was awarded a prize medal 🏅 at the Great Exhibition of 1851—a prestigious event that celebrated innovation and craftsmanship worldwide. This recognition proved that style and practicality could beautifully coexist. 💡

Beyond fashion, Caplin was also a pioneer in self-care. In 1856, she published a book titled Health and Beauty 📚, encouraging women to nurture confidence through caring for themselves—a concept that feels strikingly modern even today!

At Squeem, we proudly carry forward Madame Caplin’s philosophy: shapewear should enhance your natural beauty, not constrain it. Confidence begins with comfort. When you feel good in what you wear, you shine effortlessly—just like the women who inspired this timeless trend. 💃✨