Have you ever wondered who first looked in the mirror and thought, “I could use a little extra glow today”? Turns out, makeup has been part of women’s (and men’s!) beauty rituals for thousands of years — long before TikTok tutorials and Sephora hauls.

It all started in ancient Egypt, where Cleopatra’s dramatic kohl liner wasn’t just about seduction — it was believed to ward off evil spirits (and sun glare!). Over in Greece and Rome, women dusted their faces with lead-based powders (thankfully, we’ve evolved) to show off porcelain-like complexions, proving that the “no-makeup makeup look” is older than we think.

So why do we keep reaching for lipstick and blush centuries later? Because makeup was never about hiding flaws — it’s always been about play, expression, and owning your story. Just like slipping into your favorite Squeem waist cincher, a swipe of mascara can be that tiny ritual that helps you stand a little taller.

From ancient pigments to today’s velvet mattes, makeup is a timeless celebration of individuality. So wear it for you, in whatever way makes you sparkle. ✨