Valentine’s Day has long been associated with flowers and chocolates, but its most enduring tradition is much simpler: thoughtful gestures. In the U.S., the holiday grew in popularity during the 1800s when handwritten cards became a meaningful way to express appreciation—not just romantic love, but friendship, gratitude, and admiration.

Over time, Valentine’s Day evolved into a celebration of connection in all its forms. From exchanging notes with classmates to sending small tokens of care to friends and family, women have played a central role in shaping the holiday into something warm and inclusive. It’s never been about grand gestures alone—it’s about the details that make someone feel seen.

At Squeem, we love this perspective. Our community understands that confidence and care often show up in subtle ways: a well-chosen outfit, a handwritten note, or a moment taken just for yourself. Much like Valentine’s Day traditions, Squeem is about embracing pieces that feel intentional, comfortable, and beautifully you.

This Valentine’s Day, whether you’re sharing a kind note, enjoying a sweet treat, or simply appreciating your own reflection, you’re continuing a tradition rooted in thoughtfulness. And that’s something always worth celebrating.