Cupcakes may feel like a modern treat, but their sweet story began over a century ago thanks to an inventive woman named Amelia Simmons. In 1796, she published one of the first American cookbooks and introduced the idea of baking small cakes in individual cups—making baking simpler, faster, and more accessible for everyday kitchens. This clever shortcut eventually gave rise to what we now lovingly call the cupcake.

By the early 1900s, the term “cupcake” became popular as home bakers embraced the convenience of perfectly portioned desserts. These tiny cakes quickly became favorites at school parties, bake sales, and family celebrations across the U.S., turning simple ingredients into joyful moments.

Today, cupcakes come in endless flavors, colors, and creative designs—proof that a small idea can grow into something truly delightful. At Squeem, we love celebrating stories like this because they reflect the same spirit our fans embody: creativity, confidence, and a love for life’s little pleasures. Much like a beautifully decorated cupcake, Squeem women appreciate details that make everyday moments feel special.

So the next time you spot a cupcake in a bakery window or bake a batch at home, remember the woman who sparked a sweet tradition that continues to bring smiles generation after generation.