Summer fashion has always told a story—and few chapters are as fascinating as the evolution of women’s beachwear.

In the 1900s, modesty ruled the sand. Women wore bathing dresses complete with stockings and shoes. By the 1940s, high-waisted two-pieces emerged—bold for the time, but elegant and structured. Then came the 1960s, when the bikini made waves (literally) and became a symbol of self-expression. Fast forward to the 90s and 2000s, and beachwear turned minimalist, athletic, and all about owning your confidence.

Today? It’s all about your choice. Whether you love retro styles or modern one-pieces, every woman brings her unique flair to the shoreline.

At Squeem, we know confidence doesn’t come from trends—it comes from within. But a little extra support never hurts! That’s why many of our fans turn to Squeem shapewear to feel smooth, secure, and summer-ready—whether they’re in a beach dress, cover-up, or just enjoying that sun-kissed glow.

To every Squeem fan redefining beach beauty in your own way: we see you, and we love your style. Here's to celebrating every curve, every era, and every beach day.