Wine is one of the world’s oldest indulgences, yet its story remains wonderfully timeless. Dating back nearly 8,000 years, wine began as a simple experiment with grapes and curiosity. Over centuries, it evolved into a craft, cultivated by communities, refined by artisans, and celebrated across cultures. What many people don’t realize is that women played an important role in its early history. In several ancient civilizations, women were the caretakers of vineyards, responsible for harvesting, fermenting, and safeguarding the drink that would later become a universal symbol of celebration.

Their influence shaped wine into more than a beverage, it became a ritual. A way to gather. A way to mark beginnings and endings. A way to slow down. Even today, that spirit hasn’t changed. Whether it’s shared among friends at a fall dinner, sipped during a cozy evening at home, or enjoyed at a seasonal festival, wine carries the same thoughtful energy that women have brought to it for thousands of years.

And that’s what makes its history so beautifully aligned with the women Squeem admires. Just as wine evolves through time, women refine their strength, presence, and confidence with intention, choosing what supports them from the inside out. Our fans bring that same empowered energy into everything they do, embracing traditions while creating new ones of their own.