Fashion isn't just about what looks good. Sometimes, it's about solving a problem—and some of the most interesting changes in what women wear started with women creating solutions of their own.
Take the sports bra. In the 1970s, Lisa Lindahl, Hinda Miller, and Polly Palmer Smith wanted a better option for women who were taking up running. Their first prototype was famously made by sewing together two men's athletic supporters. In 1979, the trio received a U.S. patent for their athletic brassiere, which became known as the Jogbra—the first example of what we now commonly call the sports bra.
Then there's Sara Blakely, who looked at a familiar wardrobe problem from a completely different angle. In 2000, she introduced Spanx after developing footless control-top pantyhose designed to create a smoother look under clothing. Her invention eventually helped make modern shapewear a familiar part of women's wardrobes.
What makes these stories fun? Neither began with a giant fashion trend. They began with women noticing that something could work better—and doing something about it.
At Squeem, we love discovering the women behind the clothes and innovations we know today. And judging by the questions and curiosity of our Squeem fans, we're definitely not the only ones who love a good fashion fact!